Crazy crowd control!

We all know that women are crazy about their shopping... and when it comes to the sales they'll do whatever it takes to get what they want! Holland's no. 1 luxurious department store "de Bijenkorf" has recruited the help of the anti riot squad to keep the crazy sale safe.

Director willem Geritssen created this commercial together with Selmore. He captures the calm before the storm as the riot squad ride out to meet their greatest challenge, and biggest fear, not knowing if they'll live to tell the tale!

For this commercial we handled all the greenscreen shots in addition to the large alterations to the Bijenkorf building and other scenic changes.

Agency
Selmore

Creatives
Niels Westra
Jakko Achterberg

TV producer
Patrick Nelemans

Production company
Czar

Director
Willem Gerritsen

Producer
Willem Bos