JACK is BACK!

You never know when De Staatsloterij’s Jackpot fish will show up. This time it’s at the “Afsluitdijk”, Hollands’ biggest and tallest manmade dike that protects us from the sea and everything that belongs there. But there is no stopping Jack...

This commercial is directed by Diederik van Rooijen from 25fps. He creates an exciting build up from the mass hysteria which starts after a fisherman’s observation. We are responsible for the climax of the film; the reveal of the two orange fishes. We added the CG characters to the plates that were shot on the actual dike. The integration was done through intense CG water simulation which was created by a specialized team from Fusion.

Agency
Doom&Dickson

Creatives
Edward Romunde
Robert den Bremer

TV producer
Edwin Wagenaar

Production company
25fps

Director
Diederik van Rooijen

Producer
Hanneke Kramer